Competitive pressures, advertising clutter and the emergence of new media have put increasing pressure on marketing spending levels - especially for smaller companies who do not have the money or resources to match their larger competitors, In this competitive environment, marketing spending must be “surgically” applied where it can have the most impact on your sales, making every EURO count.

OCTANE can help your company map, evaluate and assess the key customer levers across your different target segments, identify the most effective marketing tools which can influence these levers, and design a series of systematic, consistent and innovative marketing initiatives which maximize return on investment and have direct, significant impact on sales, customer loyalty and retention, cross-selling and up-selling.