OCTANE can help clients extensively map their market dynamics and model competitive moves until a new steady state is reached. We can then identify dominant strategies according to the client’s goals (build share, increase profitability, drive competitors out of the market et al) and estimate the final outcome of the competitive game. Using these tools, we can also provide support in negotiations with suppliers, clients or other stakeholders where understanding of one’s position in the market puzzle is essential for a winning negotiation outcome.
