Key Objectives
- Perform substantiated assessment of store chain footprint vis-à-vis commercial potential
- Achieve commercial expenditure savings while preserving value generation through the specific channel
- Attain performance improvement against retail / operational KPI’s
Our Approach
- Defined catchment areas and performed comparative analysis in terms of commercial potential
- Determined level of coverage for each area considering population density and commercial potential.
- Performed internal assessment of store performance in a number of KPI’s considering: operations, value generated, and costs to assess value leakage, relative return on investment, and root causes for under-performance
- Combined the two set of analyses (external and internal) to generate a concrete action plan
Impact for our Client
Arrived at a personalized recommendation for each store based on the analysis that drove network development actions:
- Square meter addition
- Closure
- Franchisee change
- Case by case operational actions
Value and Expenditure per Location
Coverage Assessment
