Key Objectives
- Develop effective positioning in SME market as a key growth opportunity including services, pricing, and service levels supported by the relevant processes and operational tools
- Design a competitive and consistent service and product offering that is tailored to SME needs
Our Approach
- Completed research to map SME product offering in Greece and abroad including service levels, sector-specific services, pricing, key pain points etc.
- Prepared global SME banking trends review
- Conducted interviews with SME’s to get a deep understanding of their banking needs as well as of parameters considered in choosing a bank
- Analyzed digital banking case studies and identified best practices in order to conduct gap analysis versus Praxias’ product offering
- Identified potential sources of competitive advantage: pricing, service levels, VAS, customer interfaces, digital tools
- Developed algorithm and supporting tool for competitive product pricing considering credit, profitability, customer value, and commercial parameters in a dynamic manner
- Completed SME customer journey design by integrating / highlighting elements of customer experience differentiation focusing mainly on advisory services and digital interfaces
Impact for our Client
Benchmarking Snapshot
SME Banking Considerations Ranked according to Interviews
