Go-to-market plan for new product launch for ICT company
Key Objectives
- Effectively support the commercialization of the new network
- Maximize market share across key areas
- Optimize product margin and customer acquisition / conversion costs
Our Approach
- Map regulatory framework and consolidate deployment plans
- Identify key applications and target audiences
- Develop unique selling propositions across key target audiences
- Develop framework for targeted deployment of various distribution channels (push / pull, physical / digital) with a view to maximize market share and ROI on commercial expenditure
- Create supporting material such as processes, forms, reports, scripts in order to best support the go-to-market strategy
- Consolidate into a micro-marketing plan for each area
Impact for our Client
- Successfully supported the launch of the new product through our holistic approach covering: sales strategy in alignment with geographic deployment of the new network as well as all relevant operational tools: processes, reports, scripts etc.
