Key Objectives
- Align acquisition and retention costs with contract lifetime value generated
- Streamline processes and achieve operational savings through automation
- Enhance reporting and control mechanisms
- Ensure consistency across touchpoints
Our Approach
- Perform clustering and statistical analyses to develop customer profiles for both acquisition and retention purposes based on intrinsic customer characteristics,
- Develop algorithm for matching customer profile to product proposition
- Conduct product pricing analyses and set principles of pricing algorithm to ensure cost and value alignment and provide flexibility
- Re-design processes at call centers, stores, online etc. in order to optimize and homogenize across touchpoints
- Re-design and enrich reports to measure uptake, identify opportunities for product / pricing optimization, and align channel incentive schemes
- Following a pilot test of the new concept, support roll-out across all channels through developing business requirements for new system and assisting in UAT’s and roll-out
Impact for our Client
- Increase in value generated of more than 30
- Operational savings across a number of processes and touchpoints
Concept Overview
Pricing Re-design
