Business Plan development for an exclusive wellness center
Key Objectives
- Develop the concept for a premium wellness center in Greece combining medical and wellness services along with a high-end hospitality proposition
- Prepare material to approach potential stakeholders and investors so as to drive the project forward
Our Approach
- Conduct a brief market study of global tourism trends along the themes of wellness, medical tourism, and affluent tourists
- Present an overview of the market both in terms of size, growth and prospects but also in terms of key qualitative themes around decision-making etc.
- Study the competition in terms of concept, product offering, scale, pricing
- Develop the concept for the new wellness center
- Delineate strategic options around asset ownership, wellness services, hotel operations
- Prepare financial projects
- Assess options in terms of feasibility and return optimization
Impact for our Client
- Onboarded several team members – mainly around wellness services – and contacted potential investors
