10-year strategic plan for Ministry of Tourism
Key Objectives
- Prepare a holistic and comprehensive 10-year strategic plan for Greek tourism emphasizing value generation and sustainability
- Engage all relevant stakeholders of the Greek tourism ecosystem and use this opportunity as a forum for alignment and coordination
Our Approach
- Identify key pillars and skeleton of the 10-year strategic plan
- The pillars include: products and markets, infrastructure, investments, regulatory framework, financing tools as well as sustainability and crisis management
- Prepare thorough analysis of as-is, competing markets and best practices – where applicable
- Based on gap analysis as well as strategic directions, prepare an all encompassing proposal for the Greek tourism product across key themes, infrastructure management as well as a series of operational parameters
- Map stakeholders to be engaged across the government, trade unions and associations etc.
Impact for our Client
- Set the foundation for all upcoming actions around the product development and promotion of Greek tourism
- Introduce an end-to-end customer centric approach in design products, supporting processes etc.
- Design quality assurance mechanisms in alignment with the above and considering breadth of stakeholders involved
